Affiliate · Media Kit

Affiliate & Creator Media Kit

Everything you need to present the Codex to your audience — and the few rules that keep us both protected.

What this is

This kit gives approved affiliates and creators the assets and the guidance to promote The Steading Codex. One rule sits under all of it: use these materials only to promote The Steading Codex, and always disclose that you earn from your link.

We ask the same of paid creators we work with through micro-influencer platforms — so this also serves as our campaign brief.

What's in the kit

  • Front-cover artwork for all 15 volumes (print-ready PNG)
  • Sample interior spreads for “look inside” content
  • The Steading Codex logo — light & dark, SVG + PNG
  • Brand palette, type, and the one-line pitch per phase
  • Lifestyle & flat-lay photography cleared for promotional use
  • Short & long product descriptions you can paste

→ Get the assets

Using the brand — the rules

  • Use the assets only to promote The Steading Codex.
  • Don't alter our logo — keep its colors and proportions.
  • Don't imply you're our employee, agent, or official spokesperson. You're an independent affiliate.
  • Point your links to our own store (shop.thesteadingcodex.com) — that's where commissions are tracked. Purchases on Amazon are not eligible.
  • “Hadley Wren” is a disclosed pen name used for the journals. It's fine to reference; just don't present it as a separate real person you've personally met.

Disclose every time — and exactly how (FTC)

US law (the FTC Endorsement Guides) requires you to clearly and conspicuously disclose that you earn from your link — on every post, close to the recommendation, and impossible to miss. Here's how, by format. Copy-paste language included.

Blog / written

Put a clear line right next to the link, or at the top of the relevant section:

“Paid link — I earn a commission if you buy through it.”

Not enough: “affiliate link,” “commissionable link,” or a disclosure only at the bottom of the page.

YouTube / video

Do all three — say it out loud, show it on screen, and put it in the description near the link:

Spoken + on-screen: “This is a paid link — I earn a commission.”
Description: “Links above are paid links; I earn a commission on purchases.”

Instagram / TikTok / Reels / Stories

On-screen text for at least 3 seconds AND in the first one or two lines of the caption (before the “more” cut-off):

“Paid link / I earn a commission.”

The platform's “Paid partnership” label helps but does not replace this. Don't bury it in hashtags.

Podcast / audio

Say it during the episode AND write it in the episode description:

“This episode includes a paid link; I earn a commission on purchases.”

Vague tags — “#collab,” “#spon,” “#ambassador” alone — do not meet the standard.

What you can and can't say

The journals are educational planning and record-keeping tools. Keep every claim honest and inside that lane.

You can say:

  • it's a field journal / planning & tracking system for the working homestead;
  • it helps you record and plan your soil, growing, animals, preserving, and waste loop;
  • it's a closed-loop system across 5 phases, 15 volumes;
  • share your genuine experience of using it.

You must not say (these create real legal risk for both of us):

  • any medical, health, or therapeutic claim — that any herb, remedy, or practice “cures,” “treats,” “heals,” or “prevents” anything;
  • any food-safety guarantee — e.g., that following the journal makes preserved, fermented, or cured food safe;
  • any income or results guarantee;
  • anything about results you didn't actually experience, or any scripted/fake review.

Send us your posts (quick — and it protects you)

After you publish, send us the link, platform, date, and a screenshot that shows your disclosure:

→ Submit your post [SUBMISSION FORM LINK]

This lets us confirm your disclosure is compliant and keep our records. It's part of staying on the right side of the FTC — for both of us — and we may ask for it under the affiliate agreement.

Voice & angle that works

The Codex converts on alignment, not volume. The voice is calm, specific, and grounded — Hadley Wren writes for people who track their work: soil temps, hive inspections, compost ratios. Lead with the practical (“a journal you'll actually use”), not hype. If your audience already buys homestead books, garden journals, fermentation kits, or beekeeping gear, the fit is natural.

One-line pitch per phase (matches the phase pages on the site):

  1. Prepare the Land — Foundation. Build the soil, charge the carbon, design the water.
  2. Grow the Green — Production. Microgreens to culinary herbs, windowsill to rooftop.
  3. Raise the Flock — Animals. Chicks, bees, rabbits — each with their own ledger.
  4. Process the Harvest — Transformation. Ferment, extract, cure, smoke — preserve everything.
  5. Steward the Loop — Closure. Stock the pantry, manage resources, recycle the rest. Loop back to Volume 01.

Links

Operated by Web Production Labs LLC, d/b/a The Steading Codex. By using these materials you agree to the Affiliate Program Operating Agreement and to disclose the affiliate relationship per FTC guidelines.